Whitman Brands has expanded its publishing leadership with the appointment of Larry Jewett, a veteran numismatic editor best known for his long tenure at Coin World. The move strengthens Whitman’s editorial bench during a period of sustained growth across its publishing and media platforms.
Whitman Brands is a full-service provider of data, media, and product distribution for the numismatics and collectibles marketplace. The company confirmed that Jewett will assume a senior editorial role previously held by Diana Plattner.
Strengthening Editorial Leadership at a Critical Moment
According to Patrick Perez, Chief Publishing Officer at Whitman Brands, Jewett’s arrival reinforces the company’s long-term publishing strategy.
“We’re thrilled to welcome Larry to Whitman,” Perez said. “He’s stepping into an important role, and his experience, judgment, and passion for the hobby will help us continue building something truly special.”
Jewett brings decades of editorial leadership and market knowledge to the position. His appointment comes as Whitman continues to expand both the scale and scope of its publishing output.
A Rapidly Expanding Publishing Portfolio
Whitman Brands released more than 50 new titles and products during the previous year. These included the reimagined 2026 A Guide Book of United States Coins (the Red Book), a redesigned 2026 Stamp Catalog, and a newly introduced Professional Series focused on advanced numismatic topics.
The company also launched Whitman Prestige, an upgraded album line aimed at collectors seeking premium presentation and durability. Whitman has stated that an even more ambitious publishing slate is planned for 2026.
Jewett’s Editorial Responsibilities at Whitman Brands
In his new role, Jewett will play a central part in maintaining and elevating editorial quality across Whitman’s publications. His responsibilities include serving as lead editor for the Red Book and Mega Red.
He will also oversee the editing and development of album and folder content. In addition, Jewett will plan and produce ad-hoc articles for Greysheet, Red Book Quarterly, and Greensheet.
Another key responsibility includes writing and delivering breaking news coverage and major market developments for Greysheet News.
Industry Relationships and Institutional Experience
Jewett brings established professional relationships throughout the numismatic community. These include long-standing ties with industry leaders, the United States Mint, and other institutional partners. Whitman Brands views these relationships as an asset in supporting accurate, timely, and authoritative editorial coverage.
Jewett said he looks forward to contributing to Whitman’s next phase of growth.
“I couldn’t be happier to join Whitman Brands at such an exciting time for numismatics,” Jewett said. “Whitman has an unmatched legacy of educating and serving collectors. I’m excited to work with this talented team, build on the strong foundation already in place, and contribute to the next chapter of these iconic publications.”
About Larry Jewett
Larry Jewett is a numismatic editor and journalist with decades of experience covering the rare coin and collectibles markets. He is a native of Zanesville, Ohio, and a graduate of Bowling Green State University, where he earned a bachelor’s degree in Broadcast Journalism with a minor in popular culture.
Jewett began his professional career in radio, working in both Ohio and Arkansas, before transitioning into magazine journalism. His early editorial work focused on the automotive sector, including racing and restoration publications.
At the same time, Jewett served as a host announcer for Monster Jam, which led to a digital marketing role with Feld Entertainment. In that position, he specialized in digital journalism.
Before joining Whitman Brands, Jewett spent many years at Coin World, where he held senior editorial roles. He became widely recognized for his knowledge of U.S. and world coinage, market trends, and the individuals who influence the numismatic hobby.
Jewett currently serves on the board of the Numismatic Literary Guild and is a multiple recipient of Best Podcast awards. His collecting interests include birth-year world coins and banknotes with distinctive serial numbers. He resides in Central Florida with his wife, Michele.
WOW! I wish you nothing but the best in this latest chapter! Maybe we can do something with counterfeits in the future. Best again my Friend, Jack.
Congrats on the new position,